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The video, which has been viewed nearly 380 million times and received more than 18 million likes, was filmed by a digital camera and marked a turning point in user-generated content and ways media could be created and consumed.
Over time, as people are uprooted from their agricultural communities as industrialisation tears apart people's familiar attachments, individuals become "alienated", he says. "They start looking for one other individual to save them, to save them from the wretchedness of their lives."